Want to know the secret to converting trial users to paid customers? I’ll answer it in one word: communication. Be sure to send a welcome email. In your welcome email, be personal. Send from an email address that the user can reply to. Next, send out emails to engage inactive users. For example, after 2 days, send out a video tutorial or cheat sheet on how to get started with your service. Consider extending their trial service. Lastly, consider text messages. It’s less competition than email. A final tip is to offer a discount if your customers sign up within a certain time frame.