Bill Gates once said, “Content is King”. This is true, but I prefer, “Content is King and promotion is Queen”. So how does one create editorial content? First up, you need to understand your audience and what they want to know before you decide on a topic. Next up write an intro and make it captivating. You only have a couple of sentences to grab people’s attention. Once this is done you need to organise your content. Sometimes, editorial content can have an overwhelming amount of information, so try to keep it short and to the point. don’t forget to add images and video where possible. Last but not least, use your social media channels to promote the content you create.