Website entrepreneur.com summed up the important of creating good content nicely with this quote; “Content may be king, but provocative content is the ace.” Your website has only seconds to capture interest. Some of the best ways to create provocative ideas include; reading books, brainstorming sessions, interviewing others. don’t forget social media. You may quickly gain knowledge of what is being asked and discussed, and how you may be of help to others. Oh and remember to look at your website analytics to see what content people are loving the most.