Working on an international level can be highly rewarding once you get it right. Each country has its own rules and regulations, so the first thing you must do is research local associations to find out the specific requirements of the region you want to do business with. The principles of business themselves have no borders. You need to create a strategy, plan your approach, build the right team and craft your marketing message in order to reach the right audience. You might find it helpful to take a look at our Going Global video series for more information.