When looking for new business opportunities, start off by focusing on your core product. Next up, you need an elevator pitch which is a short, concise message that can communicate your message to a prospect in 30 seconds or less. Follow this up by utilising two marketing tools that have worked for you in the past. This may include advertising in your local newspaper or posting on social media. Last but not least, it’s time to create a plan of action. Make sure you establish goals that can be reviewed at three and six months.