Creating an ideal client profile will help you determine which customers are good prospects and which ones aren’t. With this information, you can build marketing materials and learn to go after and sell to the best. List your competition and what they offer clients. Then focus on what you do best and the reasons your service offering is superior to competitors. Next, review the services you provide and stress the benefits in your marketing materials. Set up accounts on relevant social media sites. Limit the sites to three or four so you won’t spread your networking efforts too thin. Last but not least, never underestimate the power of networking.