One of the most powerful pages on your website is your testimonials page. These personal recommendations are one of the most powerful selling tools you can implement in your arsenal of marketing. When gathering testimonials, your first step is writing down praise. Whenever a customer gives you positive feedback, verbally or over email, ask if you can use it. Ever considered adding a feedback tab on your website? It’s a great way to gather testimonials from your customers. Still struggling? Offer an incentive. Depending on what type of business you run, it could be a coupon, discount, free services, and so on.