Before I get into how you can use social media to get new clients, it’s essential that you have a clear idea of why you’re using social media. Most business owners haven’t clearly defined why they are using it or what it will accomplish for them. First things first: make sure you have a distinctive voice and brand. Next, you need to use social media to showcase your expertise. You also need to ensure you’re engaging with your audience one-on-one. Last but not least, make sure you track your results and tweak your strategy to see if you can improve.