Credibility is your ability to live up to your claims. One of the main points to consider when improving your credibility is you have to be genuine about who you really are. People are more likely to respond to an individual rather than a salesperson. Adding insights based on research and analysis can help improve one’s credibility, as can appearing in industry publications or media interviews. Remember to listen actively, consider carefully, and respond succinctly to your customers. And never ever, ever write in “sales speak”. The moment you sound like a salesperson, a customer will run for the hills.