Well done for identifying a target market! This will help you to connect with your audience and grow sales.
But how to connect with that audience? One idea is to find out where they ‘hang out’ online. Are they LinkedIn users, Instagram fans or Facebook followers? Do your research and focus on the platforms where they are likely to be. If you’re talking local communities, consider advertising in the local newspaper or with a brochure or mailcard campaign. You could also partner with another local business to increase your exposure to the people in your neighbourhood.