The ability to manage bad press is a must for every company. First, take a step back and breathe. Then ask yourself the following question: is the situation really dire? Will the news impact my business relationships? In short: don’t dig a deeper hole than you’re already in by responding. If the story is factually incorrect, you can contact the publication or reporter. Sometimes bad press can damage a business’ or executive’s reputation. If so, it may be necessary to issue a public response. If the situation is serious, you may need the help of a professional PR operative to present your business in its best light.