If you don’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. You have two options when it comes to producing video: outsource to a video production company that produces, shoots and edits or hire a video producer on staff. Once you have filmed and edited your videos, you need to find a place to share them. There are several programmes online that can help you do just that, either within your private network or for the public to view.
