Your personal brand is how you appear to the world, so it’s important that you get it right. However, how does one sell their personal brand? First up, be authentic to yourself and work out how you want to appear to the rest of the world. Next, start building your presence on major social media platforms. Which brings me to my next point: start writing thought leadership articles and participate in interviews. Last but not least, try to get speaking engagements. Stay true to yourself, it is exhausting otherwise!