On Facebook, you’ll only pay to target your adverts to the exact people you’d like to connect with. Visit the advertisement creation tool and select your advertising objective. Set up your creative, such as advert images and advert text. Then, choose your audience and select specific targeting options to connect with the right customers. Fill in your campaign, budget and bidding details and click Place Order to create your advert. You can update or cancel your ad at any time if you feel it is not effective.