Giveaways are one of the most successful forms of lead generation. I mean, who doesn’t love the opportunity to win free stuff? If you really want your giveaway to be effective, it has to do two things. One is to offer a relevant and unique prize (not just an iPad) and two, embrace the power of social media by incentivising participants to share. One way to do this by offering additional entries for each social share. These strategies work a treat and will gain remarkable results towards building your customer database.