Advertisers who choose to use Google AdWords can target users across two main networks; the search network and the display network. First, you need to set up an account. Once you have set up your AdWords account with Google, it’s time to think about how to structure the AdWords account itself. Now it’s time to examine the fundamental building blocks of what makes AdWords work and this is keywords. Once you have identified the keywords that are relevant to your business, you need to write persuasive text ads that make people want to click.