Key Performance Indicators, or KPIs, are a measurable value that demonstrates how effectively a company is achieving key business objectives. To be useful, KPIs must be written in a clear, concise manner, promoted, and agreed on with employees so that they can translate all KPIs into precise, actionable steps. KPIs don’t have to be exact targets, instead, they are results to strive for and hopefully surpass. Communicate to your staff that KPIs are a good thing, they are just as likely to highlight strong performance as poor.