So you want to start blogging? Think about the most frequently asked questions from your customers, and start from there. For example, a mechanic may write ‘Why do cars always cost more to repair than you think they are going to?’. When blogging, keep it simple! Stick between 500 and 600 words and break up your content with headings so that the reader can skim ahead. End your blog with a clear call to action, inviting the reader to get in touch with you to find out more or receive a special offer.