Lead generation, on the whole, costs money. The one strategy that is not only free but is often the most effective is to generate leads through word of mouth. How do you do this? Start networking! Meet as many other business owners as you can and start sending business their way, in the hope that they will do the same for you.
Providing an excellent service or product is a sure-fire way to generate lead of mouth referrals, so if you don’t want to spend money drawing in leads, focus on doing what you do best, better.